Now, that’s just clever. Among all those homogenized, sanitized and family friendly players in the coffee world there finally is this small novelty company in San Francisco selling one product: Meth Coffee.

Okay, it ain’t really meth – meth coffee is merely Arabica beans and Yerba Mate. The producer of Meth Coffee is unknown and just calls himself “The Roaster”. If you want to sell his stuff you’re called a “Dealer”. Pretty creative.

The Meth Coffee web site is all kept in black and white, has the word “fuck” on the main page and has a pretty clever sales pitch about the product. Digging deeper through these crazy pages The Roaster talks about best ways to consume meth coffee (including a coffee enema) and gives tips on the proper handling of coffee such as storing it (actual quote: “…Keep your Meth bag zipped up tight like a cat’s asshole and store it in a dry place away from sunlight and extreme cold and heat.”).

I’ll order a bag because I’m a coffee lover and have enjoyed Yerba Mate tea in the past. I think I’ll bring a bag to some of the next shoots and see if I can’t squeeze out a few more videos with all that newfound energy